You can be completely certain that you want a tattoo and still not be certain that you want the exact motif you have chosen.
That is not a problem and does not mean you should give up. The problem begins only when you mistake the initial desire for a fully clarified idea.
In conversations with clients, it often becomes clear that a person has been thinking about a tattoo for a long time but has not separated two different decisions: whether they want to get tattooed and whether they know what they actually want tattooed.
Those are not the same thing.
Someone can be certain for years that they want a tattoo. They may save images, think about motifs and keep returning to the same subject.
Even so, thinking about something for a long time does not automatically mean that the thinking has been clear or useful.
You can keep returning to the same image for years without ever asking why it matters to you. You can keep adding new motifs without knowing which one is central. You can be certain that you want something on your body without knowing exactly what you want that tattoo to carry.
Time can help a decision. It cannot clarify it by itself.
Knowing what you want does not mean having a finished drawing.
You do not need to know every detail, the exact appearance, the final composition or every technical solution in advance. Those belong to the later development of the project.
You know clearly enough what you want when you can explain:
That is the core of the idea.
Everything else can be developed further.
These parts are often mixed together, so a person thinks they have a finished idea simply because they know the name of the motif.
The motif is what will be visually recognisable in the tattoo. It may be a wolf, rose, bird, portrait, text, symbol or something else.
The meaning is what that motif represents to you. The same motif can mean completely different things to different people. For one person a wolf represents family, for another independence, while someone else simply finds it visually appealing.
The feeling is the impression the tattoo should create. It may feel calm, powerful, dark, gentle, open, heavy or playful.
The visual direction roughly describes how you would like the idea to look without locking in the final solution. You may want more black, a simpler depiction, stronger movement or a calmer composition.
The finished design is the concrete visual solution adapted to the entire project.
You do not need a finished design in order to know what you want. What matters is that you do not confuse the motif with the entire decision.
When an idea contains many elements, try removing them temporarily, one by one.
Suppose you want a wolf, a forest, the moon, a clock, roses and text.
Do not immediately try to combine everything. Check what happens when you remove each part.
If the idea still has the same meaning without the clock, the clock may be only an addition. If removing the wolf removes the entire reason you want the tattoo, the wolf is probably closer to the core. If the motif itself can change but the feeling of protection must remain, that feeling may be more important than the motif.
This is not a universal formula, but a simple way to see what genuinely matters to you.
Ask yourself:
The core of an idea is often simpler than the first list of wishes.
A strong desire is not automatically a stable desire.
Emotion can be a good starting point. A trend can show you a motif you had not noticed before. Someone else’s tattoo can make you start thinking.
None of that means the idea is bad.
It is simply worth checking whether it still matters after the initial excitement passes.
A short distance can help. For a while, stop searching for new images and stop adding new elements. Then try to explain again what you want without looking at your saved references.
If the idea still makes sense and you can explain it in your own words, it is probably more stable than the immediate reaction alone.
If it changes completely every time you see a new image, you are probably still looking for direction.
One of the best tests of clarity is to try to explain the idea without technical terms and without showing images.
Answer three questions:
An example of a sufficiently clear answer:
“I want a bird motif that reminds me of coming out of a difficult period. The feeling of movement and openness matters more to me than the exact species of bird. I do not want the tattoo to feel aggressive.”
That is not a finished project description or a final design.
But it explains clearly enough what the person wants to preserve.
If the answer keeps growing, contradicts itself or is reduced to “something special”, “something powerful” or “do anything”, the idea has not yet been clarified enough.
References are useful when each one has a clear purpose.
One can show the motif. Another can show the feeling. A third can show the relationship between elements. A fourth can show something you do not want.
The problem begins when every new image adds a new motif, a new idea and a new direction.
If you have many references, try completing this sentence for each one:
“I am keeping this image because…”
If you cannot explain it, the image may no longer be helping you.
References should clarify the idea, not bury it.
The number of images you have saved is not important. What matters is whether you know what you actually want to transfer from them into your own project.
This is not a reason to give up. It only shows where more thought is needed.
Pay attention if:
These signs do not mean you know nothing. They usually mean that one part of the idea has not yet been separated from the additions.
One of the most common mistakes is confusing long-term thinking with clear thinking.
Another is believing that a large number of saved images means the idea is well defined.
A person often knows the motif but does not know what that motif means to them or what impression they want to create.
Some people try to solve every design detail in advance before clarifying the basic idea.
Others say they do not care and that the tattoo artist can do anything, but later reject every solution because they have not yet expressed their own criteria, even to themselves.
Another common need is to include in one project every element that has ever mattered. More motifs do not necessarily create a clearer or more personal tattoo.
A good idea does not have to be large or complex. It has to be clear enough for you to know what you want to preserve.
Before you begin turning the idea into a concrete project, ask yourself:
You do not need a final design.
You only need to know clearly enough what you want to achieve and what must not be lost from the idea.
That is the difference between an initial desire and an idea that can be developed seriously.
Think What You Ink.
Zoran Pocrnić – Žvaki, Anubis Tattoo / Osijek–Čepin